If you are wondering how a company can achieve a "Best Buy" award from Consumers Digest, we invite you to ask the people at Kia Motors. We say this because they earned this accolade for four models, including the: new Kia Optima , new Kia Sorento, new Kia Soul, and new Kia Sportage .

Michael Sprague, Kia Motors America's Vice President of Marketing and Communications, recently discussed what has helped KIA emerge as a company as it breaks away from the competition: "Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry . Receiving four 'Best Buy' designations from Consumers Digest reflects the increasing awareness and consideration for the Kia brand, which we expect to continue with the 2012 Rio 5-door and Soul, now arriving in showrooms."

All "Best Buy" vehicles, including all four new Kia models mentioned above, are chosen by Consumers Digest for their ability deliver the best value for the money in their respective classes. The term value is based on the price at purchase, along with ownership costs that are determined by factors like: utility, performance and comfort.

Of course, four "Best Buy" awards add to the already long list of successes Kia has accumulated over the past couple of years. To learn what Kia's next big achievement is, stay tuned to our blog here at Central Kia of Plano. And if you're interested in grabbing one of these best buys for yourself, swing our Kia Dealership, located at 3401 N Central Expressway, Plano TX, 75023

Source: ¹http://www.ocmetro.com/t-Kia_4_vehicles_named_Best_Buy_by_Consumers_Digest11_7_11.aspx